Bilingual web design. English and Spanish, done properly.
Not a translate button. Not the same copy pasted into another language. Two languages built into the site from the start: separate structure, separate strategy, one coherent brand.
Two languages. Two audiences. One site.
A bilingual site is not twice the work: it's different work. The architecture changes: separate URL paths per language, hreflang tags that tell Google which version serves which audience, and content written for each market separately rather than translated from one to the other. A Spanish-speaking buyer in Mexico and an English-speaking buyer in Canada don't just speak differently: they search differently, trust differently, and need different things from the same page.
We build bilingual sites for businesses that operate across the English-speaking and Spanish-speaking worlds. The site you're reading is one. Every page has an English version and a Spanish version, each written and optimised independently. That's what proper bilingual looks like.
Businesses that need to speak to two audiences.
US & Canadian businesses
If a significant share of your customers speak Spanish, an English-only site is leaving them on the outside. A bilingual site doesn't just serve them: it signals that you thought of them.
Mexican businesses going north
Entering the US or Canadian market requires more than translation. English-speaking buyers have different trust signals, different expectations, and different search behaviour.
Cross-border founders
Businesses that operate in both countries, or founders who live and work across the border, often have no natural "home language" for their site. We build for both.
Real estate & hospitality
International buyers research in their own language before they trust you with a major decision. Your site needs to be present and credible in both.
Tourism & destination businesses
Guests plan their trips in their language. A bilingual site in a destination like Puerto Vallarta doubles the audience that can find, read, and book.
Cultural & community organisations
Bilingual communities deserve communications that match how they actually live. Not a translated version: a site that feels native in both.
Architecture
- Separate URL paths per language, not a single URL that swaps in place
- hreflang tags on every page pair so Google serves the right version
- Canonical URLs set correctly per language version
- Language switcher that navigates to the equivalent page, not the homepage
Content & SEO
- Independent copy per language: written for each audience, not translated
- Separate metadata: title tags, meta descriptions, and image alt text in each language
- Keyword research per language: what people search differs by language, not just by word
- Both versions connected to Google Search Console at launch
Technical & handover
- Tested in both language versions before launch
- Editing workflow works in both languages without developer help
- Training so your team can update content in either language
Expected outcomes
Good to know.
Isn't bilingual just translation?
No, translation is content. A bilingual site is architecture. A translated site typically has one URL per page that changes language in place; a properly bilingual site has separate pages per language that Google indexes and ranks independently. The difference matters for SEO and for how each audience experiences the site.
Does Google index both versions separately?
Yes, that's the point. Each language version ranks for searches in that language. A Spanish page can rank for Spanish searches; an English page ranks for English searches. One translated URL means one set of rankings for both audiences combined.
Do I need to provide content in both languages?
You provide the voice, intent, and key information. We advise on what to write per language: the copy needs to feel native in both, not just technically accurate. We can write with you or guide you through it.
How does the language switcher work?
URL-based switching: clicking the language switcher takes you to the equivalent page in the other language, not to the homepage. Every page has a paired equivalent, and the switch keeps your place in the site.
Ready to build a site that works in both languages?
Tell us about your business and the audiences you're trying to reach. We'll be straight about what makes sense.