Source mapping and data quality
We identify files and tools, data owners and inconsistencies that need correcting.
Business intelligence
Fewer open spreadsheets. Better grounds for a decision.
We connect sources and define metrics so sales, operations and management can read the same information. Reports built around questions, with a clear owner and source.
We connect sources and define metrics so sales, operations and management can read the same information. Reports built around questions, with a clear owner and source.
See an exampleWhat we build
Business intelligence
We start with the decisions you need to make and the data you already have.
Metric definitions with your team
We define calculations, time periods, owners and criteria so teams interpret metrics consistently.
Dashboards and reports by role
We organise information by task: sales follow-up, operational monitoring or management review.
Updates, access and documentation
We agree on access and updates, and document where information comes from and how to maintain the report.
An application example
The sales review, without chasing five files.
We bring together the enquiry and sales data available. The report shows opportunity sources, current stages and items that need attention. Differences in the data are reviewed before reporting is automated.
01Gather and review the sources.
02Agree on what each metric measures.
03Give each team a useful view.
Illustrative example. The workflow depends on each business’s tools and permissions.
Business intelligence
Clients andcollaborators.
Companies we work with on projects and collaborations.
- Norbec
- UAP
- Worximity
- Groupe Allen
- AXS
Where Northfolk fits
Different businesses. Different working realities.
A clinic does not operate like a hotel. A distributor does not measure the same things as a consultancy. We start with how each business works.
01Real estate & propertyAgents, developments and property managers.
A purchase enquiry and a maintenance request should not land in the same queue.
Digital presence
Property listings, detailed pages and viewing requests in one clear journey.
Business intelligence
Enquiry sources, pipeline stages and occupancy by property or development.
AI & automation
Lead assignment, viewing reminders and request follow-up.
02Hospitality & travelBoutique hotels, tour operators and experiences.
The same questions arrive by email, WhatsApp and forms while bookings live elsewhere.
Digital presence
Rooms, experiences and direct booking with useful information before the trip.
Business intelligence
Occupancy, booking sources and performance by channel and season.
AI & automation
Enquiry routing, pre-arrival information and team notifications.
03Restaurants & foodRestaurants, cafés and hospitality groups.
An outdated menu and a late sales report are different problems. Both affect service.
Digital presence
Mobile-friendly menus, opening hours and a direct route to booking or ordering.
Business intelligence
Sales by item, location and time, using the data your systems provide.
AI & automation
Event enquiries, confirmations and operational summaries for each team.
04Professional servicesAdvisory firms, consultancies and B2B teams.
A useful enquiry needs context before it reaches someone’s calendar.
Digital presence
Clearly explained services, team profiles and focused enquiry forms.
Business intelligence
Opportunity sources, proposal stages and commercial workload.
AI & automation
Initial information gathering, request classification and reminders.
05Retail & e-commerceStores, brands and multi-location businesses.
Online sales and available stock do not always tell the same story.
Digital presence
Catalogues and shops with clear product pages and a considered checkout.
Business intelligence
Sales, stock and returns by channel, product or location.
AI & automation
Stock notifications, order follow-up and enquiry classification.
06Health, beauty & wellnessClinics, aesthetic practices and studios.
Teams spend time confirming appointments and answering the same administrative questions.
Digital presence
Services, practitioner profiles and a clear way to request an appointment.
Business intelligence
Appointments, cancellations and enquiry sources with defined access.
AI & automation
Appointment reminders and administrative answers; clinical decisions stay with practitioners.
The first step
Define it before connecting it.
We start with the decisions you need to make and the data you already have.