Crearte

The challenge

Khalef Aguilart's work is vivid, large-scale, and unmistakable, but online it lived scattered across social feeds, with no real home and no clear way to commission a piece. For an artist producing murals in Puerto Vallarta and across the Bahía de Banderas region, that gap was leaving real opportunities on the table.

The art deserved a stage as bold as the murals themselves, in both Spanish and English, without losing the soul of the work. The goal: arrive, feel the work, understand what's possible, and reach out.

Discovery

We started by separating the two sides of Khalef's practice, large-format murals and art therapy, and mapping who comes looking for each. The audiences are distinct, and each needed its own clear journey, rather than a single undifferentiated scroll.

From there we defined a simple path: arrive, feel the work, understand what's possible, and reach out to commission.

Design direction

The design leans into colour and scale. A deep, confident palette lets the murals pop, with generous full-bleed imagery and a refined serif that gives the brand gravity. Bold statements set the tone without clutter.

Every layout decision protects the art: the work is always the hero, the interface stays quiet around it.

User experience

Clear sections separate murals, art therapy, and portfolio, each with a calm, friendly path to enquire. WhatsApp is a first-class action, the way clients in Puerto Vallarta and across the region actually reach out, alongside a simple proposal request.

The whole experience is fast and mobile-first.

SEO considerations

For a Puerto Vallarta artist working across murals and art therapy, visibility required two distinct approaches: being found by businesses and organisations searching for large-format work, and by individuals interested in art therapy sessions across Bahía de Banderas.

The site is built as a bilingual local creative business website, with descriptive titles and alt text on every piece, structured data for the creative work and business, and pages targeting how people search by medium, by space, and by city, across Puerto Vallarta, Bucerías, and the wider region. Image optimisation for fast loads gives the brand a search-ready foundation that grows with each new project added.

The final result

Crearte now has a home that matches the ambition of the work: bold, bilingual, and built to convert admiration into commissions. The murals lead, the path to enquire is effortless, and the site is structured to be found by the people, in Bahía de Banderas and beyond, most likely to want a piece of their own.